October is Breast Cancer Awareness Month: Brands Making a Difference

October is Breast Cancer Awareness Month: Brands Making a Difference

Every October, Breast Cancer Awareness Month brings global attention to the fight against breast cancer, promoting the importance of early detection, treatment options, and ongoing research. This year, several leading brands are stepping up to support breast cancer charities, offering limited-edition products to raise crucial funds and awareness.

What is Breast Cancer Awareness Month?

Breast Cancer Awareness Month is a worldwide campaign dedicated to raising awareness, encouraging early detection, and improving treatments and care for those affected by breast cancer. It’s a time to come together to support individuals battling the disease and to highlight the need for continuous research to find a cure.

A key part of this awareness is self-examination. The NHS recommends checking your breasts or chest regularly—at least once a month. By understanding what’s normal for your body, it becomes easier to notice any changes that could indicate potential issues, including breast cancer.

As local GP Dr. Marisa Dunn advises, "Regularly checking your breasts can help pick up breast cancer early so you can get started on treatment as soon as possible. Examining your own breasts means checking for any changes in how they look or feel."

For a guide on how to check yourself, visit NHS guidance on breast checks.

How You Can Support Breast Cancer Charities This October

Many well-known brands are launching special products this month, with a portion of the proceeds going to breast cancer research and support organizations. Here’s a roundup of some beautiful and meaningful items you can purchase to help make a difference:


Jo Malone London Special-Edition Peony & Blush Suede Cologne

Jo Malone London has released a special edition of their Peony & Blush Suede Cologne in a beautifully designed bottle featuring the iconic pink ribbon. From 1st to 31st October 2024, £20 from each purchase will be donated to the Breast Cancer Research Foundation® (BCRF), with a maximum contribution of £12,000. This scent not only smells divine but directly supports life-saving research. Find out more.


ghd Pink Collection

ghd is celebrating over 20 years of supporting breast cancer charities with its annual pink campaign, which has raised over $24 million globally. This year’s limited-edition Pink Collection features stunning fondant-hued styling tools and accessories, with £10 from every purchase going to Breast Cancer Now in the UK or €10 to the Irish Cancer Society. It’s a stylish way to make a meaningful impact. Check out the collection.


Estée Lauder Pink Ribbon Advanced Night Repair Serum (Limited Edition)

Estee Lauder’s iconic Advanced Night Repair Serum has been reimagined in a limited-edition pink ribbon design to support Breast Cancer Awareness Month. For every purchase of this product, Estée Lauder will donate 20% of the purchase price (excluding VAT) to the Breast Cancer Research Foundation®, with a maximum donation of £51,916. Discover more.


Bobbi Brown Proud To Be Pink Crushed Oil Infused Duo

Bobbi Brown has released a stunning lip gloss duo in power-pink packaging to support breast cancer research. The Crushed Oil Infused Duo features two high-shine, hydrating glosses. All proceeds, minus VAT, will be donated to the Breast Cancer Research Foundation. It’s a beauty must-have with a beautiful cause. Shop the duo.


Elemis Pro-Collagen Rose Marine Cream

Elemis has brought back their beloved Pro-Collagen Marine Cream, this time infused with a delicate rose scent. For every purchase, £10 will be donated to Look Good Feel Better, a charity dedicated to supporting those dealing with the visible side effects of cancer treatment. This luxurious cream is a fantastic gift that supports a worthy cause. Learn more.


Coach Ladies Perry Breast Cancer Awareness Watch

Coach’s Perry Watch has received a special pink ribbon update in honour of Breast Cancer Awareness Month. With pink crystal-set markers, a carnation gold tone, and a pink leather strap, 10% of proceeds from sales will be donated to the Breast Cancer Research Foundation®. It’s a timeless piece for a timeless cause. Shop the watch.


By purchasing any of these limited-edition products, you’re not only getting something special, but you’re also helping to fund crucial breast cancer research and support for those affected by this disease. Breast Cancer Awareness Month is a chance to unite in the fight against breast cancer—let’s make a difference together.