Ealing’s Own Ella Eyre Helps Launch Mastercard’s Mic Drop Talks to Inspire Young Creatives

As part of this year’s BRIT Awards celebrations, Mastercard has unveiled Mic Drop Talks - an exciting new school outreach initiative designed to support young people who dream of a career in the creative industries. Lending her voice to the campaign is singer-songwriter Ella Eyre, who proudly grew up in Hanwell, Ealing, alongside presenter and journalist Vick Hope.

The initiative couldn’t come at a better time. New research from Mastercard shows that nearly half (48%) of young people aged 12–17 are interested in pursuing a creative career. Yet many remain uncertain about the range of opportunities available beyond performance roles - with 39% unsure of what careers even exist in the sector, and a third doubting whether they are ‘creative enough’ to succeed.

Mic Drop Talks aims to change that narrative. By bringing music industry professionals - from IP lawyers and touring managers to music journalists and artist coordinators - directly into classrooms, the programme is helping students see the full spectrum of creative careers available. These sessions will not only take place at selected schools but will also be accessible nationwide through a dedicated YouTube series for students, teachers, and parents.

Ella Eyre, whose roots in Ealing have shaped her journey, said:

“I’m honoured to be launching the Mic Drop Talks campaign to help inspire the next generation of creative talent. It’s so important that young people are shown the options available to them within the industry, so they can see a path that’s right for them. I hope Mastercard’s outreach programme gives young people across the UK the confidence to pursue their passions and create their own path forward.”

The first event took place recently at Kelmscott Secondary School in north London, where both Ella and Vick Hope met students to discuss the diverse and exciting roles within the creative sector.

Vick Hope also shared her enthusiasm for the project:

“Inspiring the next generation is so important, and there is such power in really knowing your options. It’s been incredible to hear the aspirations of so many students and help guide them to fulfilling their potential, particularly in areas that are less well advertised and to kids who may not have had much access to the arts — because the future really is in incredible hands.”

While the UK’s creative industries contributed an impressive £125 billion to the economy in 2023, many young people still feel pressured to abandon creative ambitions for more 'realistic' paths, often between the ages of 14 and 16. Initiatives like Mic Drop Talks hope to reverse that trend by equipping students with the knowledge, inspiration, and confidence they need to forge fulfilling careers doing what they love.

As an artist who made her start in Ealing before rising to international fame, Ella Eyre’s involvement brings a special local pride to the project - and a reminder to aspiring young creatives across the borough that big dreams can begin right here at home.